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By Deb Landau
The hallmarks of modern-day environmentalism can be plastic straw bans and metallic water bottles. But a growing recognition of weather alternatives has touched our lives in much less obvious methods and transformed how we purchase and wear clothes.
Consumers are beginning to demand sustainability from their clothing, and more than ever, they’re figuring out the cost of turning one person’s tired denim into any other man’s or woman’s dream jeans.
Maximizing a product’s lifecycle is one of the best methods to support sustainable fashion as a consumer. That comes down to two principal practices: Repurposing garments instead of throwing them out and buying garments and footwear that last. Shoppers embrace a “much less is more” mentality, specializing in great staples that can be dressed up or down. With this method, versatility is prime.
We’re becoming extra mindful of how we spend our money — and the first-rate products and types we are investing in.
Minimalist professional Erin Hendrickson
“More individuals know the impact of our overconsumption behavior on the environment, on the employees producing those goods, and on our financial health,” said minimalist Erin Hendrickson, whose popular weblog, Minimalist RD, focuses on creating a pared-down, eco-aware lifestyle. “We’re becoming greater conscious of the way we spend our money — and the satisfactory products and brands that we’re investing in.”
Reduce, Reuse, And Recoup
The second-hand style is turning into a large enterprise. According to the 2018 ThredUp Resale Report, the resale marketplace is worth an expected $20 billion — and could double to $41 billion by 2022—resale clothing money owed for a whopping forty-nine percent of that overall. The document also observed that one in three women bought resale items in the last 12 months, and seventy-one percent of purchasers plan to spend more on resale shopping within the next five years.